Simple pricing
Start free, pay only if you stay
Natasha's Law PPDS labels, allergen matrix and QR menus — no per-label fees. Every plan starts with a 14-day free trial, no card required. You're only charged if you choose a plan after your trial.
Single site
£15/mo
One venue
14-day free trial · no card required
- ✓1 venue
- ✓Unlimited ingredients & dishes
- ✓Allergen matrix PDF
- ✓Natasha's Law PPDS labels
- ✓Public QR allergen menu
Multi-site
£29/mo
Up to 5 venues
14-day free trial · no card required
- ✓Up to 5 venues
- ✓Everything in Single site
- ✓Per-venue QR menus
- ✓Switch venues in one click
- ✓Priority email support
Menu import setup — one-off £49
Short on time? We'll import your menu. Send us your menu and supplier specs and we'll set up your ingredients and dishes for you.
Questions
Frequently asked questions
What happens when my free trial ends?+
Nothing is charged — we don’t take card details for the trial. After 14 days, printing labels and editing your menu pause until you choose a plan, but everything you entered is saved and waiting. Pick a plan and you carry on exactly where you left off.
Is AllerSafe legal advice?+
No. AllerSafe is a management tool that helps you organise allergen information and produce labels, matrices and menus from the data you enter. Your business remains legally responsible for verifying every allergen declaration against current supplier specifications and for managing cross-contamination. If you are unsure about your obligations, speak to your local Environmental Health team or check FSA guidance.
What is Natasha’s Law, and do I need PPDS labels?+
Natasha’s Law (in force since 1 October 2021) requires food that is prepacked for direct sale (PPDS) — food packed before the customer orders it, on the same premises it is sold — to carry a full ingredient list with the 14 regulated allergens emphasised. If you pack sandwiches, salads, cakes or similar before sale, you are likely in scope. Check the FSA’s PPDS guidance if you are unsure.
How do I keep labels accurate when supplier ingredients change?+
Update the ingredient once in your AllerSafe library and every dish, label, matrix and QR menu that uses it updates together — no out-of-date spreadsheets. We recommend re-checking supplier specification sheets regularly and whenever a supplier or recipe changes.
Can I show my allergen matrix to my EHO inspector?+
Yes — the printable matrix shows every dish against all 14 UK allergens and is designed to be shown to Environmental Health Officers. Remember it reflects the data you entered, so keep it current and verify it against supplier specifications.
Can I cancel anytime?+
Yes. Paid plans can be cancelled at any time from the billing portal, and you keep access until the end of the period you have paid for. The free trial needs no cancellation at all — no card is taken, so there is nothing to cancel.
Prices in GBP. Payments processed securely by Stripe. AllerSafe is a management tool — your business remains legally responsible for verifying all allergen declarations against supplier specifications.